LAD

Paper Code: 
LAD 320
Credits: 
2
Contact Hours: 
30.00
Max. Marks: 
100.00
6.00
Unit I: 
Personal Branding: Converting hobby into passion

Personal Branding: Converting hobby into passion: Introduction to personal branding, the art of authenticity, Choosing the best social media network, why scheduling is important, Brand maintenance, online identity, creating relationship with the professional network to create a professional personal brand

6.00
Unit II: 
Etiquette

Business Etiquette: Grooming, Positive impression, Communication, Social Imaging. E-Mail Etiquette: Professional Behaviour at work, Subject line, CC-BCC, professional e mail address and other basic do’s and don’ts
Phone etiquette: Tone of voice, receiving and dialling, phone language, eliminating distraction, basic etiquette and do’s and don’ts.
Whatsapp/messaging etiquette, social etiquette, Business meeting etiquette, cubicle manners, dining etiquette, social media etiquette

6.00
Unit III: 
Pre presentation research and prep

Pre-Presentation Prep, preparing slides and Yourself, Delivering the Presentation, Practical- Individual Presentations and Extempore, do’s and don’ts in presentations, using graphics, images and videos, saving presentations, giving a boost start with a case study or a story, 6 by 6 slide rule. Types of presentations, taking presentations to SlideShare and LinkedIn, importance of research

6.00
Unit IV: 
Work Life Balance

Goal Setting, living a relaxed life, Being Emotionally Wise, Inner self integration technique, Meditation, types and importance

6.00
Unit V: 
Seminar/Webinar and Industry Expert Session

These will be conducted by Industry leaders as question answer session and experience sharing

Essential Readings: 

• Erik Deckers and Kyle Lacy (2010), Branding Yourself: How to Use Social Media to Invent or Reinvent Yourself
• Emotional Intelligence (EQ): A Leadership Imperative, Coffey, Enterprise Management Press (October 1, 2013)

References: 

• Time Matters: Making the Most of your Day, Rowan, Management Briefs; 2010
• Occupational Stress Management, Dutta, P. K. Himalaya Publishing House 2015

Academic Year: