MA-JMC

Paper Code: 
LAD 320
Credits: 
2
Contact Hours: 
30.00
Max. Marks: 
100.00
Objective: 

To give students in-depth knowledge of the various aspects concerning Personal branding, creating an online resume on various platforms, learning to work on writing online and offline content. Emphasis is also given on public speaking, and working amongst different groups and with cultural diversity.

6.00
Unit I: 
Personal Branding: Converting hobby into passion

Introduction to personal branding, the art of authenticity, Choosing the best social media network, why scheduling is important, Brand maintenance, online identity, creating relationships with the professional network to create a professional personal brand. Social networking sites: Blogging your passion
Self-discipline and trust-building activities, what are blogging and blogging platforms, which platform to choose, setting up a blog, types of blog and blog writing, finding the right subject matter, following skill, not passion, do’s and don’ts of blogging.

6.00
Unit II: 
Etiquette: Business Etiquette

Grooming, Positive impression, Communication, Social Imaging. E-Mail Etiquette: Professional Behaviour at work, Subject line, CC-BCC, professional e mail address, and other basic do’s and don’ts.
Phone etiquette: Tone of voice, receiving and dialing, phone language, eliminating distraction, basic etiquette, and do’s and don’ts.
Whatsapp/messaging etiquette, social etiquette, Business meeting etiquette, cubicle manners, dining etiquette, social media etiquette

6.00
Unit III: 
Pre presentation research and prep

Pre-Presentation Prep, preparing slides and Yourself, Delivering the Presentation, Practical- Individual Presentations and Extempore, do’s and don’ts in presentations, using graphics, images, and videos, saving presentations, giving a boost start with a case study or a story, 6 by 6 slide rule. Types of presentations, taking presentations to SlideShare and LinkedIn, the importance of research.

6.00
Unit IV: 
Stress Management

Knowing the reasons, living a relaxed life, Being Emotionally Wise, Inner self-integration technique, Meditation, types, and importance.

6.00
Unit V: 
Seminar/Webinar and Industry Expert Session

These will be conducted by Industry leaders as question-answer sessions and experience sharing.

Essential Readings: 
  1. Erik Deckers and Kyle Lacy (2010), Branding Yourself: How to Use Social Media to Invent or Reinvent Yourself.
Academic Year: 
2020-21