Fabriclore Retail Pvt Ltd Campus Drive

NOTICE – Fabriclore Retail Pvt Ltd Campus Drive

This is for the information for all the Journalism Students that Fabriclore Retail Pvt Ltd will be conducting its Campus Recruitment for the students of IISU.

Position:
Associate Content Marketer Desired Background For The Role
Quality content is one of the most important pillars of Fabriclore’s brand strategy and a strong background in creating captivating written content for ad campaigns, blogs and ad films is paramount to this role. Person with a great acumen for consumer tastes in fashion domain with graphic design sensibilities will find themselves immediately at home while taking up this role. The person will mainly work with a team of graphic designing, content development, digital advertising, photography and product merchandising and development.

Job Description
Content Marketing
Be content champion of the company. Write about company, product range and categories, market trends etc.
Direct and co-develop audio visual content, narrating stories, products and about company with graphic design and photography team.
Research content (written, still and motion) both at primary level and secondary level and contextually narrate original content in the form of blogs, storied product descriptions and collection narratives.
Manage Email, SMS and push notification marketing. Direct creative email marketing campaigns leading to higher engagement and conversion rates.
Instagram, Facebook and Other Social Media Channels
Maintain top quality feed for both Instagram and Facebook handles as daily task. Monthly upkeep of LinkedIn.
Look for inspirational photographs and other written and motion content that convey brand personality of Fabriclore.
Write engaging post descriptions for both Fabriclore’s product features and inspirational posts.
Run contests and lives sessions
Analysis & Reporting
Conduct analysis on customer segmentation, competitors including digital footprint analysis.
Discover top content websites relevant to the business domain and target audience; and increase brands visibility on these websites; continually increase earned media footprint
Monthly report compilation

Desired Qualification and Experience
Bachelor’s or Master’s Degree Holder, preferably in Marketing Communications Domain
Salary 3 LPA
Location: Jaipur
Last Date of Registration 28th Feb 2021
Link to Register https://forms.gle/G8JX7hE29jh2Qz2a8

NOTE:
For further details, please contact the Placement Office: Placement@iisunic.ac.in