Workshop on Digital Marketing

Students of IIS Deemed to be University attended a 2 day workshop on digital marketing which was held on 2 -3 August 2019, organised by IISU Training & Placement Cell. Mr Kush Bhardwaj from IIM Indore was invited to address digital marketing to the students to enlighten us about the various concepts. The workshop started by interacting with students and becomeinteresting to learn. He encouragedstudents to make and present business plan through digital medium , Also he encouraged students about the awareness about basicconcepts in digital marketing such as keywords, heat mapandsome more concepts. We discussed some components of digital marketing . The session ended by learning how to make blog online using google blogger.

Day:2
Second day started with welcoming sir, and cleared the doubts of the students, after that we made another business plan with different group, and we presented the idea andlearn the various aspects of presentation. How to take attention of the audience. The day went with discussing other topics of digital marketing and learning the importance of using keywords in website , how to increase the traffic on the website. We learned different aspects of digital marketing. The session ended by selecting members for the digital club of the college.